I have been involved in the design of software and brand identities that have culminated in exponential growth of seed-stage ideas and acquisitions. From single-handedly managing the complete design overhaul of the interfaces and brand identity of calm.io (acquired by Nutanix in 2016), to the redesign of the Freecharge brand identity, to other startup projects and products, I have been part of many success stories.

As the founder and principal designer at FOLO (folo.in), I have worked with clients of all sizes and types - from Asia's biggest payments company (BillDesk) to India's biggest maker gathering (MakerFest), to unique and invaluable archival projects to journalistic outfits, to, setting up and running a unique online radio that serves Indian classical music - Ragya.com, and many more.

I have also been a pro-active & pro-bono contributor to many initiatives of public good such as COVID care efforts of Delhi Government, Nyaaya.in, Babajob.com, People's Archive of Rural India and MakerFest - which is India's largest gathering of makers. My work for Babajob is also featured in the Smithsonian Cooper Hewitt Museum as a part of the Design for the 99% collection.

Experience as a design academician has been highly reflective and has added depth to my practice.
Being trained in Hindustani classical music, my musical life adds its own dimension to my work as a designer.