My relationship with design is constantly undergoing change and in my 10 year career I have worked across brand identities, design overhaul, archival projects, journalism sites and initiatives for public good. Each project has widened my perspective and contributed to my growth as a designer.

I am the founder and principal designer at FOLO where I manage the planning, design and delivery for a variety of business needs for clients such as World Bank, USAID, Centre for Policy Research, BillDesk, MakerFest, Freecharge and many others. I have worked with start-ups on products’ design and brand identities resulting in exponential growth and successful acquisitions. My work for Babajob features in the Smithsonian Cooper Hewitt Museum in the collection ‘Design for the 99%’.

Previously, I overhauled the design of the interface of - a visual consumer-grade enterprise toolkit for DevOps professionals (acquired in 2016 by Nutanix), using research and rapid prototyping of ideas.

Perhaps my most ambitious and passionate project so far has been Ragya - a unique streaming service crafted exclusively for Indian classical music. As a trained Hindustani classical musician, designing, planning, executing and managing Ragya has been both creatively fulfilling and challenging, and has taught me a lot.

A project that I continually learn from and that fulfils my need for a humanitarian connect is the People's Archive of Rural India - an online journal on rural issues. I am also involved pro bono with many initiatives for public good such as Covid Care efforts by the Delhi government,, etc. 
I also conduct classroom sessions, workshops and mentorship sessions for students at NID, Srishti, Pearl and Symbiosis. Returning to design schools as an educator helps me grow my own practice. 
C L I E N T S   I ' V E   W O R K E D   W I T H
Work samples/Case Studies available on request and on Behance
DOGS! An Anthology   A book of comics on dogs by writers & artists from India & the U.S.A • Buy on Amazon

Smithsonian Cooper Hewitt •   Babajob as permanent exhibit is a part of Design for the other 90% archive. • Visit website

The urban poor rally for the rural poor   People’s Archive of Rural India, Nov 29, 2018 • Read Article​​​​​​​
NUT-PAT-413: A design patent for the definition of topology of the cloud for any-scale infrastructure
Indian Express• Startup that’s on a mission to take Hindustani classical music to the world Read Article
Audiogyan• Ragya with Aditya Dipankar Listen to Podcast
YourStory•A Kabir-inspired designer in love with information and his journey to FOLO Read Article
The Hindu•On Ragya, an Indian Classical music streaming app, songs follow the sun Read Article
Musically•Ragya hopes to find streaming niche with Indian classical music Read Article
Economic Times•When Marico boss enjoyed listening to Hindustani classical music in his office Read Article
G E T   I N   T O U C H​​​​​​​

P A S T   E X P E R I E N C E
August 2020 - August 2021
BRYTER - Principal Designer
January 2018 - Current
FOLO + Ragya
June 2015 - January 2018
Calm/Nutanix - Senior Designer
June 2012 - June 2015
FOLO - Principal Designer
September 2011 - July 2012 - Lead, UI+X Design
October 2010 - August 2011
Babajob - Graphics & UI Design
April 2010 - October 2010
Microsoft - UX Design (Mobile)
Aug 2008 - July 2009 - Graphics & UI Design