Designer & music aficionado. I love diving into information-rich problems and translating complexity to beauty & function. Founded and currently managing design and more for Ragya.
C L I E N T S I ' V E W O R K E D W I T H
Homi Bhabha Institute of Science Education
Work samples/Case Studies available on request and on Behance
P U B L I C A T I O N S
DOGS! An Anthology
A book of comics on dogs by writers & artists from India & the U.S.A
Smithsonian Cooper Hewitt
Babajob as permanent exhibit is a part of Design for the other 90% archive
The urban poor rally for the rural poor
People’s Archive of Rural India, Nov 29, 2018
P A T E N T S
NUT-PAT-413: A design patent for the definition of topology of the cloud for any-scale infrastructure
I N T H E P R E S S
YourStory A Kabir-inspired designer in love with information and his journey to FOLO Read
Audiogyan Ragya with Aditya Dipankar Listen
Indian Express Startup that’s on a mission to take Hindustani classical music to the world Read
The Hindu On Ragya, an Indian Classical music streaming app, songs follow the sun Read
Economic Times When Marico boss enjoyed listening to Hindustani classical music in his office Read
P A S T E X P E R I E N C E
January 2018 - Current
FOLO + Ragya
August 2020 - August 2021
BRYTER.io - Principal Designer
June 2015 - January 2018
Calm/Nutanix - Senior Designer
September 2011 - July 2012
Sunglass.io - Lead, UI+X Design
October 2010 - August 2011
Babajob - Graphics & UI Design
Aug 2008 - July 2009
PaGaLGuY.com - Graphics & UI Design
April 2010 - October 2010
Microsoft - UX Design (Mobile)
A B I T M O R E A B O U T M E
🎵 🎸 🎷
I've been a musician since I was 5. I play multiple instruments - the Tabla, drums, Guitar and I've been practicing the Alto Saxophone since the last 4 years. I also love to sing and compose my own music too.
My fascination with computers began when I was 10. I took to Logo programming naturally and soon started to code in GWBasic and C++. In my later school years, I was hooked to coding and was making viruses and selling software to my classmates. My dad had to lock the home computer so that I would be compelled to stop writing code. I opened the cabinet, removed the jumper and bypassed the password :)
Around this time, the internet arrived with some speed in India and the day I saw Yahoo email load on my friend's computer for the first time, I was filled with so much wonder, I came back and started to create linked pages in MsWord. Soon, I started to write HTML in Notepad.
After school, I was lucky to have been rejected by all engineering colleges and finally entering NIFT, where I very soon found myself attracted to graphic design. I took to it like fish to water and started obsessing.
I bunked classes to spend time in the library and read books on typography, poster design, web design, graphic design, etc. I was spending time in the computer lab teaching myself Photoshop, Corel Draw, Adobe Flash, action-scripting and what not.
During placements at NIFT, although with the lowest kind of CGPA for my course I landed myself a graphic design job by taking a portfolio to college instead of a CV. Soon, I moved to PaGaLGuY.com, where I grew leaps as an interface designer.
In 2009, I got accepted into the master's course for Information & interface Design at National Institute of Design and, for the first time, I spent 2 years studying design formally.
2010, Right out of and during NID, I started working with Microsoft on Office Mobile. Was enjoying it, until very soon I was lured by the startup life and quit my job at Microsoft to move to Bangalore and become the first designer at Myntra. I quit Myntra on day 1 to help Sean Blagsvedt redesign babajob.com, as I found that much more meaningful.
From there on, I've spent most of my life in startups where I believe I've learnt a lot. Babajob, Sunglass.io, CALM.io, BRYTER, and now Ragya.
In 2012, I started FOLO, a graphic design studio that has done some really good work since its inception. Also, in 2012, I was blessed to have found my music and life guru in Pt. Vijay Sardeshmukh, himself a disciple of Pt. Kumar Gandharva.
In 2019, I founded Ragya, a first-of-its-kind democratic streaming service exclusive to Indian classical music. This is the most ambitious project of my life so far and I continue to learn patience and persistence everyday in this journey.
G E T I N T O U C H
adityadipankar [at] gmail [dot] com